SORC Sponsors

Sponsor Nebraska’s Premier Open Road Racing Event

 Buc9996rszdPartner with America’s premier open road race to promote your business. All entry fees and sponsorship revenue are donated to worthy local projects to improve public services, community improvement projects and local scholarship funds. The SORC event sells out its grid of 120 each year on the first day of registration, with scores eagerly anticipating being selected from the event’s waiting list.

Thousands of spectators from Custer County and surrounding communities throng to Arnold each year to watch the shootout, parade, road race, and the crowd favorite—the burnout contest. Drivers from more than 40 states and Canada travel each year to enjoy the hospitality of Arnold.

Contact any board member if you would like to become a sponsor, or begin with SORC Sponsor Commitment Form 2021.

SORC Official Sponsors ($5,000+)​

New Kbbn Logo 2021 Rszd

SORC Gold Level Sponsors ($1,000+)​

Skip Pioneer Sponsor B
Gothenburgirrigation 388x150
Akrspng 388x125
Speedwaymotors Logo Full 388x150

SORC Silver Level Sponsors ($500+)​

  • Total Lawn Care
  • Henry's Beach Bar & Grill
  • Horizon Ag
  • Carroll Street Design
  • The Exchange
  • Creative Printers
  • Preston Precision Ag
  • Nebraska State Bank
  • Smith Ag
  • Channel Seed

SORC Bronze Level Sponsors ($250+)​

  • Progressive Fertilizer & Propane
  • Electric Rain
  • Callaway True Value
  • Ag Land ATV
  • Nansel's Best Service
  • Corner Stop
  • Reed's Food Center
  • A-1 Auto Repair
  • Agri Affiliates
  • Mighty Mart
  • Frito Lay
  • Carlson & Carlson

SORC Sponsorship Benefits

What you get






SORC race entry for year sponsored

Name/logo on each entrant’s car

Name/logo on volunteer T-shirts

Name (no logo) on volunteer T-shirts

Name/logo on all promotional materials where possible

Name on all promotional materials where possible

Name/logo on website, including a link to your website

Name on website (no logo), including a link to your website

Full page color ad in souvenir book

Half page color ad in souvenir book

Half page b/w ad in souvenir book

Banner displayed at Arnold Community Center

Complimentary invite to driver’s dinner on Thursday

1/4 page b/w ad in souvenir book

1/8 page b/w ad in souvenir book

This is for SORC sponsors only. If you are interested in being a sponsor for the Loup 2 Loup race, click here.